Daniel Birnbaum, the CEO of SodaStream International, Ltd., was born in New York and lived in Queens until age 7, when his family moved to Israel. Daniel grew up in the desert town of Sde Boker and was a neighbor of Israel's first Prime Minister, David Ben-Gurion. Upon completion of his military service as a submarine officer, Daniel received his B.A. in Economics at Hebrew University in Jerusalem, followed by an M.B.A from Harvard Business School.
After graduation Daniel began his professional career at Procter & Gamble in Cincinnati, OH, eventually managing the marketing of brands such as Crest and Aleve. From P&G Daniel went to Pillsbury International, and he established Pillsbury Israel and served as its CEO until he became a founding member and CEO of Nuvisio Corporation. Daniel then served as general manager of Nike Israel until 2007, when he was appointed CEO of SodaStream International, Ltd.
Daniel enjoys outdoor sports and was recently certified as a licensed Skipper, and serves as a cantor during the Jewish High Holidays at Adath Israel Congregation in Cincinnati.